First Impressions

Melke’s SS24 collection First Impressions, designed by Emma Gage, is inspired by Emma’s inaugural memory of Elton John while she was sitting on her parents itchy wool carpet at 7 years old watching him perform on The Muppets. She was bewitched by his performance of Crocodile Rock, covered in feathers, rhinestones, and swallowed in lush greenery.

Walking us down the yellow brick road, Melke’s SS24 transports us to a land focusing on the joy of childhood memories and the comfort they can bring us. Rhinestones, beaded fringe, and crocodiles abound, ‘First Impressions’ is meant to remind us of the joy our childhood memories bring!